"Art is the most intense mode of individualism that the world has known." - Oscar Wilde

Tuesday, February 22, 2011

London Fashion Week - NEWGEN

I was just looking up on the London Fashion Week website, maaan I wish I was there *weeps silently*.

Weeping over, I was just searching for something interesting and new and I came across this scheme they have called NEWGEN (short for New Generation) which helps out up and coming British designers financially and mentors them as well. The new designers then showcase their designs on the runway at LFW (London Fashion Week). The scheme started out in 1993 and has been sponsored by Topshop *swoon* since 2001. I think this is an extremely helpful scheme and I'm not a designer myself but I can imagine that breaking into the fashion world is very hard and for someone to offer such support like the British Fashion Council are doing is amazing. 

This gives the new designers such a break and offers them gallons of contacts of which I'm assuming can be very helpful at the start-up and in the long run.

I've had a look at the majority of the designers and here are a few which grabbed my attention:

Designer Name: Holly Fulton



Designer Name: David Koma



    Designer Name: Felicity Brown

2 comments:

  1. I had never heard of any of these designers but their work is absolutely AMAZING!!! I am in love! Great post! :)

    That GOOD GOOD Blog

    ReplyDelete
  2. Thank you, I'd never heard of them either but their designs are amazing :)

    ReplyDelete